THE LOWEST POINT

"But the journey wasn't straight. I developed bulimia. I became obsessed with my appearance - bingeing and purging, destroying myself from the inside out. I was working for a toxic company that abused me. My girlfriend left me. I sat in my room surrounded by empty chocolate wrappers and ice cream tubs, hating what I'd become."

"That was my rock bottom. I quit that toxic job, trained to become a personal trainer, and rebuilt myself - physically and mentally."

ROCK BOTTOM

EVERYTHING CHANGED

"I took my first competitive athlete to the stage. Watching him win was more exciting than any of my own competitions. That's when I realised - I get more satisfaction from helping other people achieve their goals than achieving my own."

"I opened my gym with nothing. Living in my overdraft. No safety net. But I knew if I was going to build something real, I had to bet on myself."

THE MOMENT

WHAT I STAND FOR

MY VALUES

RELENTLESS WORK ETHIC

Outwork everyone. Do whatever it takes to achieve your potential, no matter what. We are all capable of WAY more than we think.

CLIENT FIRST OBSESSION

Your results matter more to me than my own. I invest everything into the people who trust me.

RADICAL HONESTY

I tell you what you need to hear, not what you want to hear. Honesty is the best form of kindness.

LEAD BY EXAMPLE

I would never ask anyone to do what I'm not willing to do myself. Every single day.

TRIBE MENTALITY

We build community, not just client lists. You become the average of the five people you spend the most time with.

HOW I COACH

I build personalised nutrition plans with strategic food selection that optimises digestion, improves nutrient partitioning, and maximises body composition.

MY METHODS

STRATEGIC NUTRITION OVER GENERIC MACROS

INDENTITY TRANSFORMATION

I don't just change bodies. I rebuild confidence, self-respect, and identity. Physical transformation is the vehicle.

FIGURES OVER FEELINGS

Weekly video reviews. Direct access to me. Real-time adjustments. Relentless accountability.

ELITE ACCOUNTABILITY ARCHITECTURE

I teach you to trust the data, not your emotions. Emotions fluctuate. Data doesn't lie.

NO LIMITS

"Every single person who works with me is capable of a complete transformation. Not just a small change - a complete transformation. If you're willing to put the work in, there is no limit to how far you can go. I believe that about every person I coach - even when they don't believe it about themselves yet."

WHAT I BELIEVE